McDonald's sees fall in global sales
This article comes from BBC news, unknown author.
Summary
:The net income of the largest restaurant chain in the world, McDonald, has dropped. McDonald has reported a decrease in first quarter sales of 2013 and it assumed that the expectation sales also drop.
McDonald has no choice but to be pressured by many competitors. As the population of the thrifty spenders increases, restaurant chains, including Taco Bell, Kentucky Fried Chicken and Pizza Hit, have changed their menus. Therefore, McDonald's targeted consumers with "Dollar Menu", but the sales and profits were lower than expectations. Furthermore, McDonald claimed that underlying sales in the US fell by 1.2% in the first three months of the year, with operating income down 3%.
McDonald has no choice but to be pressured by many competitors. As the population of the thrifty spenders increases, restaurant chains, including Taco Bell, Kentucky Fried Chicken and Pizza Hit, have changed their menus. Therefore, McDonald's targeted consumers with "Dollar Menu", but the sales and profits were lower than expectations. Furthermore, McDonald claimed that underlying sales in the US fell by 1.2% in the first three months of the year, with operating income down 3%.
My opinion
:From my point of view, many people are struggling with their financial problems. People do not incline to pay more money than before they did. That is why most of restaurants and other companies' net income has decreased gradually. More thrifty spenders increase, more companies lose their profits. So I think that companies should make more plans with cheaper prices but high quality products.
Poor Mc Donald. It's time to offer its first place title to other competitors... I actually hate Mc though...
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