Article 4

BMW sees 'most successful year' in its history

March 14, 2013. This article comes from BBC News.

Summary

:For BMW group, 2012 was the most precious and successful year in its history. The owner of the Mini and Rolls-Rpyce marques experienced great changing in their total profits and revenue. BMW producers mentioned that total group sales of 2012 increased 10.6% (1.84 million vehicles) from 2011's total group sales. The president of BMW said that he will target further sales volume growth in 2013 and reinforce a new record level for car production. Especially, Asia countries played an important role in increasing profits and revenues of BMW. Moreover, BMW sole more than 3000,000 vehicles in China in a single year for the first time.

My Opinion

:From my point of view, the economic condition of 2012 was not bad. Even though many people and media mentioned that economic had been decreasing and having difficulties, there were lots of consumers who willing to purchase those expensive cars. I think that gap between rich and poor has become more serious. Surprisingly, Chinese bought most of BMW vehicles in Asian countries. Only rich people bought those things instead of helping poor people. Also I can assume that there are many rich people in China and China has become powerful economic country gradually.